LoanVouch is an independent review platform for loan companies and financial-services providers. We help borrowers find lenders they can trust — and help honest lenders be found.
Our mission
Borrowing money is one of the most consequential financial decisions a person makes — and the lending industry hasn’t always treated borrowers fairly. Comparison sites are often pay-to-play, “review” sites are stuffed with affiliate links disguised as editorial, and lenders themselves have every incentive to show only their best face.
We started LoanVouch because we wanted a different kind of platform: one where the reviews are real, the ratings can’t be bought, and the comparison is honest about what’s a recommendation versus what’s an ad. We’re not perfect, and we won’t pretend to be — but we will always tell you the rules we’re playing by.
How we verify reviews
Every review submitted to LoanVouch goes through a verification process before it’s published. We check that the account is real, look for obvious patterns of abuse (review bombing, copy-paste reviews, suspicious metadata), and flag anything that looks coordinated. Reviews that look fake — whether positive or negative — get held for manual review.
We don’t verify that every reviewer is a customer of the lender they’re rating, because we can’t — lenders won’t share their customer lists with us, and that’s the right answer for privacy. What we do is make it as hard as possible for fake reviews to slip through, and we publish our process so you can judge it for yourself.
When a lender disputes a review, we’ll show the lender’s response alongside the original. We don’t delete reviews just because a lender doesn’t like them.
How we make money
LoanVouch is free for borrowers — there’s no subscription, no premium tier, and no paywall on any review or guide.
We may receive a referral fee from lenders we connect borrowers with. When a borrower uses our “Get matched” flow and chooses to apply with one of the lenders we surface, that lender may pay us a small fee if the loan funds. This is the same model used by most comparison platforms — but unlike many of them, the referral relationship does not affect ratings, rankings, or which lenders appear in editorial content. Our matching algorithm is the same whether a lender pays us or not. Ratings come from real user reviews and our own editorial scoring, not from commercial relationships.
If we ever publish content that is sponsored or paid for, it will be clearly labeled as such — not buried in a disclosure footer.
What we don’t do
- We don’t pay for fake reviews. Not from staff, not from agencies, not from incentivized customers.
- We don’t sell your data. Your email address, your loan application details, and your browsing history on our site are not sold to third parties.
- We don’t disguise ads as editorial. If a lender pays for placement, that placement is labeled. Our “best of” guides are written by editors and reflect our judgment, not the highest bidder.
- We don’t accept “rating adjustments” in exchange for money. A lender can claim their profile, respond to reviews, and add product details — but they can’t change their star rating, and they can’t pay to remove negative reviews.
- We don’t claim regulatory endorsements we don’t have. We’re not a bank, broker, or fiduciary, and we won’t pretend otherwise. Always read the lender’s own disclosures and the loan agreement before you sign.
Editorial independence
Our editors and writers are not paid commissions on lender conversions. They have no quota for “must mention” lenders. The content team is structured separately from the business team, and recommendations are decided by editorial judgment, not by the sales pipeline.
How to reach us
Got a question, a correction, a tip about a lender behaving badly, or a press inquiry? We want to hear it. Email us at [email protected]. We read everything that comes in.
If you’re a lender who wants to claim your profile, dispute a review, or update your loan products, see your profile page — there’s a “Claim this listing” link at the bottom, or you can email the same address.
A word on trust
We know that saying all of this is easy. Trust is earned over time, by behaving consistently, by being transparent about mistakes, and by treating users the way we’d want to be treated. We’re going to make some calls you disagree with. When we do, please tell us — that’s how we get better.